A/W 2018 In Focus

A/W 2018 In Focus - Fashion - Brag & Bone

After a month of shows and presentations, fashion season is over. Although I was not lucky enough to attend any shows this time around, almost nothing makes me happier than mulling over the collections. I love discovering the trends that will take over once autumn and winter arrive, thinking about new ways to wear pieces I already own and, more than anything, I love seeing the creativity and talent that exists in the world we live in.

Each season, the likes of Vogue and Elle present their ‘Top 10 Collections of [insert city name here] Fashion Week and I’ve decided to do the same. My choices are not necessarily the collections that have heralded the most acclaim or attention but rather those that will influence my style once the cold weather returns later this year and of course, as I believe fashion should always do, brought me joy and inspiration as I first saw them.

Molly Goddard

Molly Goddard - A/W 2018 In Focus - Fashion - Brag & Bone
London, February 17, 2018

Molly Goddard’s designs are fun, free and feminine. That being said, they are never prim and proper. The collection was full of print, colour and texture and the 90s-inflected gingham tights have provided me with a whole new mindset towards hosiery.

MM6 Maison Margiela

MM6 Maison Margiela - A/W 2018 In Focus - Fashion - Brag & Bone
London, February 18, 2018

In the battle of gold vs silver, the latter has always been my winner and MM6 Maison Margiela was full to the brim with it. This collection (aided by the mirrored foil backdrop) felt dystopian in the coolest way. I’ve been layering oversized tees over metallic tops for a while and will definitely continue, perhaps adding in more metallic pieces for a statement look.

Huishan Zhang

Huishan Zhang - A/W 2018 In Focus - Fashion - Brag & Bone
London, February 18, 2018

Huishan Zhang’s Resort 2017 collection was my first ever show so the designer will always hold a special place in my heart. The richness of embroidery and pearl detailing for which Zhang is known leant itself well the dark romance of the collection and the heavy use of patent leather made my vinyl-loving self incredibly happy.

David Koma

David Koma - A/W 2018 In Focus - Fashion - Brag & Bone
London, February 19, 2018

The combination of folkloric elements with 60s silhouettes in David Koma’s collection is something I find truly stunning. I love the use of leather and if I could pick any item to own from any A/W 2018 collection it would be the cropped shearling jacket shown above.

Isa Arfen

Isa Arfen - A/W 2018 In Focus - Fashion - Brag & Bone
London, February 20, 2018

This was the first runway presentation of Serafina Sama’s label and I truly loved it. Velvet, denim and plaid are staples in my winter wardrobe and I found their styling really fresh and exciting. The show also apparently opened with a rendition of ‘Bohemian Rhapsody’ making the whole thing even greater in my eyes.


Fendi - A/W 2018 In Focus - Fashion - Brag & Bone
Milan, February 22, 2018

We’re truly living in an era of logomania. It’s presence in streetwear has always been massive and has recently exploded onto the fashion scene over the past few seasons. Fendi’s interpretation is by far my favourite and the middle ensemble above is exactly how I plan to style my logo sweatshirts.


Vivetta - A/W 2018 In Focus - Fashion - Brag & Bone
Milan, February 22, 2018

This collection is fun, sexy and incredibly nostalgic for the 1980s (the decade in which the designer was born). The use of such vibrant colours in a season typically associated with black, black and more black is refreshing and if sequinned thigh high boots happen to trickle down to the high street, I won’t be mad.

Christian Dior

Christian Dior - A/W 2018 In Focus - Fashion - Brag & Bone
Paris, February 27, 2018

If fashion is aspirational, then Dior is the brand I most aspire to wear. Each season I’m overwhelmed by the beauty presented to me. This season retained the brand’s elegance yet also felt a little edgier than before. This year marks the 50th anniversary of the Paris student protests of 1968 and Maria Grazia Chiuri took inspiration from the fact, adorning the show’s sets with slogans and creating a collection that was equally inspiring.

So, what do you think? Of these shows? Of Fashion Week? Of the industry in general? And, were there any collections that stole your heart the way these stole mine?

*Disclaimer: I claim no credit for the images used in this post. They were all found on Vogue Runway and edited accordingly.

Peace and love, Bec

9 thoughts on “A/W 2018 In Focus

      1. Absolutely, it’s so fun to observe other people’s fashion too! I think it’s mainly fashion shows and the like that I don’t quite understand, but definitely appreciate the creativity!

        Liked by 1 person

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